It also tells you about your privacy rights and how the law protects you.
2. Our website(s)
Our website(s) sells professional photography services, goods & gift vouchers which are aimed at both personal & business users. Our website(s) are not intended for children and we do not knowingly collect data relating to children other than as part of a family.
Adam Hillier Photography also trades under the names, Adam Hillier and AHP Photography. Our trading address is 78 Sagecroft Road, Thatcham, Berkshire, RG18 3BF
Adam Hillier is the data controller responsible for our website(s) and any handling of personal data carried out by or on behalf of Adam Hillier Photography.
3. Personal data which we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data) but it does include photographs.
We collect a variety of information about our customers and visitors to our website(s). This personal data falls into these categories:
- Identity Data includes title, first name, last name, username or similar identifier and an encrypted version of your login/password. If you interact with us through social media, this may include your social media user name.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Financial Data includes payment information.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Profile Data includes your username and password, purchases or orders made by you, preferences, feedback and survey responses, testimonials as well as any profile data which we have added (for example, using analytics and profiling).
- Usage Data includes information regarding how you use our website(s), products and services.
- Tracking Data includes information we or others collect from cookies and similar tracking technologies such as Google Analytics.
- Marketing and Communications Data includes your preferences in receiving direct marketing from us.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Remember, information is important to us, in order to provide the service we offer. if you choose not to share personal data with us we might not be able to provide the service you’ve asked for properly.
4. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media. This includes the personal data you provide when you:
- Sign up to receive our newsletter;
- Make enquiries or request information be sent to you;
- Create an account on our website(s);
- Order prints, files, cards or any product on our website(s);
- Order our products or services;
- Ask for marketing to be sent to you;
- Engage with us in any way on social media;
- Enter a competition, promotion or survey;
- Contact us directly by phone, email or letter
- Write comments or reviews on our products or services (which are really appreciated).
- Have your photograph taken by us. By engaging us as photographers, you are also providing us with consent & permission on behalf of all other attendees who could possibly appear in any of the photographs, that we can store those images & data.
Automated technologies or interactions, such as Google Analytics. As you interact with us, including via our website(s), we may automatically collect Technical Data about your browsing actions and patterns. We may also collect Tracking Data when you use our website(s), or when you click on one of our adverts (including those shown on third party websites).
Third parties or publicly available sources. We may receive personal data about you from various types of third parties, including:
- Technical Data and/or Tracking Data from analytics providers, advertising networks and search information providers;
- Contact, Financial and Transaction Data from providers of payment and fraud prevention services;
- Identity and Contact Data from data partners; and
Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites We will only use your personal data when the law allows us to.
5. How we use your personal data
- Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our services or products, that’s a contract.
- Photographs are considered as data. These can be used, where relevant, in our website(s), online galleries, promotional material, social media platforms. These uses require consent which is included & granted within the contract.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening as part of the check-out process.
- Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
- Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.
6. Advertising, marketing and your communications preferences
We may use your Identity, Contact, Technical, Tracking, Usage and Profile Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you and tell you about them. This is what we call direct marketing.
We may carry out direct marketing by email, phone, text or post. For example, you might have our newsletter sent to your inbox.
On our website(s), we always try hard to make it really clear what we are doing and what communications you will be sent, whether you sign up to the newsletter or as part of you agreeing to book our services or order any of our products on the purchase journey – you have a right at any time to change your mind and opt-out. The easiest way to opt-out is to use the unsubscribe link at the bottom of the communication or write to us and politely ask to be removed.
Of course, you’ll often see adverts & promotions for our services, not all of these are based on using personal data – as we do general advertising in the real world and online via websites and social media. If you see our adverts in publications or online and on social media, note these may not be directed specifically at you. But here are some things we may do that may be specifically directed at you:
- Emails, for example, our newsletter
- Promotions by post, such as offers, promotions, referral schemes
- Phone calls, to tell you something that might be relevant to you and your business
From time to time, we may work with partners to try and extend the reach of our adverts and use analytics and retargeting for this reason. Tracking Data can help to deliver relevant online advertising, including via websites and social media.
Cookies can also tell us if you have seen a specific advert, and how long it has been since you have seen it. This is helpful because it means we can control the effectiveness of our adverts and control the number of times people might be shown our adverts. Cookies also help us understand if you’ve opened a marketing email.
If you want more information about Tracking Data, in particular cookies, see Cookies below.
You can see from Advertising, marketing and your communications preferences above, that cookies are a tool which we (and everyone one else who operates online) use for advertising. That is just part of why cookies are used.
Cookies help our website(s) work better, providing lots of help in the background to make the process of being a customer easier. You’d miss these things if they were gone – like it being easy to log in, move from page to page and things staying in your cart while you go off and look at other pages.
Other cookies collect information about how visitors use our website(s), for instance which pages visitors go to most often, and if they get error messages etc. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and used to improve the websites performance.
When you use our website(s), your device or browser may be sent cookies from third parties, for example when using embedded content and social network links. We have no access to or control over cookies used by these companies or third-party websites. You should check the third-party websites for more information about their cookies and how to manage them.
8. Disclosures of your personal data
We may share personal data with the following categories third parties:
- Suppliers and service providers (such as technology service providers, payment processing and fraud prevention providers, manufacturers and post and courier services);
- Auditors and professional advisers like bankers, lawyers, accountants and insurers; and government, regulators and law enforcement.
We share personal data with the following specific third parties in order to run our business:
Tave.com: This professional software is our Customer Relationship tool, it helps us run the business and manage all aspects of our enquiries, customers bookings and orders, we’d be lost without it.
Shootproof.com: our online gallery system where we display your images for you
Google: Our online Calendar
Acuity Scheduling: Our easy to use appointment booking system
Smart Albums: Our feature rich Album design platform
Loxley Colour: Our main print lab
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
9. Payment information
Adam Hillier Photography uses third party payment processors World Pay, Stripe and PayPal to process payments made for products and services via our Website(s). All online payments will be conducted in accordance with Payment Card Industry (PCI) data security standards and your billing information (which is only used by these payment processors for the purpose of performing fraud protection) is encrypted before being communicated to them. Subject to the below exceptions, your credit card details are communicated directly from your browser to these payment processors – we never see your full Permanent Account Number. This means that the payment form is either off-site or displayed in a frame on the payment page.
For PayPal we only store the tokens required to identify the transaction with PayPal, issue refunds and identify transactions made using PayPal.
10. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
11. Third-party links
12. Data retention
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers for tax purposes.
We also make a promise to you that you can come back at any time in the future and re-order and or re-print photographs you have ordered from us or have had taken in the past. So, unless you request us to delete all of the data & the photographs at the end of the job we keep it, so we can keep our promise to you.
In some circumstances you can ask us to delete your data; see Your legal rights below for further information.
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
13. Your legal rights
If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:
The right of access – that’s a right to make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;
The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;
The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);
The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data;
The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);
The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.
These rights are subject to certain rules around when you can exercise them. You can see a lot more information on them, if you are interested, on the UK Information Commissioner’s Office website.
If you wish to exercise any of the rights set out above, please contact us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to make a complaint at any time to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
14. How to contact us about privacy
If you need help about our products and services, or our website(s) generally, please contact us here.